29th January 2021
Culture Vulture Trends and Insights
Mindshare’s Culture Vulture trends and insights is our report that identifies the macro trends pervading U.S. culture that impact the marketing and communications strategies of the agency’s clients. In this deep dive of key topics, we explore: Snoring 20s and how changes in our social groups and self-care has slowed us down; Washing and what we’re seeing as companies move more into CSR and Cancelling Cancel Culture and how it is pushing for accountability and behavior change from individuals; and more.
MORE TRENDS AND INSIGHTS COMING SOON
Label Maker
Our social identities and associated behaviors are largely determined by how we define the groups we’re in. But often there’s a disconnect between how institutions like academics or marketing define certain groups and how they define themselves.
Influencer Reckoning
Influencer marketing continues to grow, but engagement is on the decline. People are starting to see the artifice and are turning to other platforms and niche influencers.
Death of Originality
Aversion to risk has forced companies to copy one another, creatives are being bogged by outdated copyright laws, and platforms have democratized the ability to create and share. Have we become less original or have the old gatekeepers made it just seem so?
Bathroom Break
Bathrooms have taken on an importance far beyond their humble usage. They’ve become stages for influencers, bastions of privacy, and platforms for political discourse.