AdAge: Gen Z professionals weigh in on health and wellness

Brands looking to successfully engage with Gen Z should prioritize product transparency, organize conversations about mental health and create safe online spaces for consumers.

These were among the tips shared by Gen Z executives and creatives from Women’s Health, August, Bubble Skincare and Mindshare at Ad Age’s Gen Z roundtable on health and wellness, moderated by Adrianne Pasquarelli, special projects editor/senior reporter at Ad Age.

“I think it really comes down to the fact that physical health and mental health are so much more directly tied and integrated,” said Allison Wolf, manager of Invention+ at Mindshare.

Watch the full round table discussion.