19th February 2009
Friday March 13 | SXSW Sessions
We’re heading past the daily grind of advertising and pushing into the unknown implications of media’s future. As misinformation continues to be a spreading problem; brands have the risk of their image becoming synonymous with fake news. However, with innovative storytelling from brands like Disney, and marketers taking VR experiences out of the headset, brands may be able to shake off consumer skepticism and create authentic engagement through their content.
Mindshare's Guide to SXSW 2020
Top Session Picks
Headsets make us throw up
11:00AM – 12:00PM | JW Marriot, Salon 1-2
Resonant Interactions/ Monica Bolles Live Cinema UK/Lisa Brook Live Cinema UK/ Kate Wellham 4Pi Productions/Matt Wright
Opportunity to experience & learn about real-life, mass scale applications of Virtual Reality that bring consumer experiences together as opposed to isolating to just one headset
Technology + Storytelling = Magic
12:30PM – 1:30PM | Austin Convention Center, Ballroom D
Walt Disney/ Bob Chapek Walt Disney/ Kevin Feige
Creative storytelling inspiration from Disney/Marvel masterminds? Enough said
Charting the Uncharted Universe
12:30PM – 1:30PM | Fairmont, Parkview AD, 101 Red River
University of Texas / Katherine Freese, Karl Gebhardt, Moriba Jah KUT Radio / Rebecca Mcinroy
Expand our critical thinking parameters beyond the confines of the daily Advertising grind, and contemplate implications of a future outside of the Earth's atmosphere.
After Amazon & Netflix: Navigating Distribution
2:00PM – 3:00PM | Austin Convention Center, Room 15 500 E Cesar Chavez
Greenwich Entertainment / Ed Arentz 1091 Media / Danny Grant Music Box Films / Lisa Holmes Juno Films / Elizabeth Sheldon
Where does the independent film, documentary, and long form content industry go to from here? What are the implications for Brands among a golden age for film makers & distributors whom are becoming increasingly independent.
From Brand to Boom: The Evolution of Main Titles
2:00PM – 3:00PM | Austin Convention Center, Room 18CD 500 E Cesar Chavez
Amazon Prime / Ryan Brockington Imaginary Forces / Karin Fong Art of the Title / Lola Landekic Imaginary Forces / Krista Templeton
Learn how to engage a consumer off a single image or short video sequence
What Evolving News Consumption Means for Brands
3:30PM – 4:30PM | Fairmont Manchester CD101 Red River
NPR / Gina Garrubbo Nu Media Mix / Michael Guarnieri VICE / Sarah Harrison The Media Kitchen / Barry Lownethal
Take pause and consider the implication of Media, content, and Brand distribution in a world where 'News' no longer means "Fact".