19th February 2009
Monday March 16 | SXSW Sessions
Is there such a thing as ‘green media’? Can you recycle an impression? As we move through 2020, we simply can’t continue with the same mindset which has bought us to where we are today in the climate change crisis. As marketers, we can set the tone of business, reminding clients and consumers alike that environmental and financial gains are interdependent and can live in harmony.
Mindshare's Guide to SXSW 2020
Top Session Picks
Your Real Social Network is Offline
9:30AM – 10:30AM | Fairmont Congressional C 101 Red River
David Siegel (Meetup)
No Copy
Tackling Climate Change from Dorm to Board Room
11:00AM – 12:00PM | Hilton Austin Downtown Salon J, 500 4th St.
Daniela Fernandez- (Sustainable Ocean Alliance)
Listen and learn how a passionate individual was able to grow a social movement idea into a global organization to protect against climate change
Look Who’s Talking: Voice, Persona, and Brand
12:30PM – 1:30PM | Fairmont Manchester EFG 101 Red River
Wally Brill (Google)
Understand the importance of a brands audio identity to its consumers and learn how they can develop an authentic sound that represents their personality
The Gender Gap: Covering the 2020 election for women
2:00PM – 3:00PM | Fairmont Manchester A 101 Red River
Candi Carter, Terry Hurlbutt (ABC News)
Consider the upcoming election coverage from a female perspective, and understand the important topics and conversations that affect women in politics
60+: The $15 Trillion Market No One Is Looking At
3:30PM - 3:45PM | Fairmont Congressional A 101 Red River
Layla Vallias (Hype 60+)
Discover the potential of an older audience that our brands could be missing out on and understand what the scale of the opportunity is
Recycling and Re-use for Sustainable Living
3:30PM - 4:30PM | Maggie Mae's 323 E 6th St.
EU Delegation to the US
Be inspired by real life examples of how businesses and individuals can implement change that work towards global sustainability goals