Meet: Jonathan Childs-Adams

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient We embrace teamwork and adaptability – that’s our Emotional Quotient. This week we are spotlighting Jonathan Childs-Adams, Manager, Paid Social from our office in Los Angeles.

Summarize what you do in one sentence:

My team works on all the Mindshare accounts in the LA office, managing the clients' Paid Social investment and strategy.

We’re proud to be unmistakably #TeamMindshare – what makes Mindshare stand out?

At Mindshare, everything we do is about Provocation with Purpose. A lot of times, companies try to change their mission statement or identity but never really get that enthusiasm from employees, instead they get a lot of rolling eyes as the status quo continues. Here, you will get tough questions from your colleagues as they are constantly striving to answer the question "Is this the best we can do? Is this the furthest we can push the envelope for our clients' business?" Those tough questions are asked in the spirit of collaboration, and while you're working every day to answer them, the #TeamMindshare family will come together to show you how much they care.

Last year my wife was pregnant with our first child, and while she felt let down that her coworkers didn't support her during that time - Mindshare stepped up and surprised both of us with an amazing baby shower.

Provocation with purpose is ingrained in everything we do – how do you live by this every day?

I love bringing clients outside of their comfort zone when it comes to social, as we are always trying to be early adopters of the latest platforms and ad formats available in the space. In the last month alone, we moved one client from running on two placements on Facebook and Instagram to simultaneously running on nine, and we also recommended a very cool augmented reality idea on Snapchat for another client.

What do you think is the most exciting thing happening in media right now?

I may be biased, but social media is a really exciting space to be in today, where you can insert your brand into conversation and trends that are morphing at breakneck speeds, while at the same time creating immersive augmented reality experiences.

What is the biggest challenge you think we are facing in the industry today?

The biggest challenge that I can see is how are brands and media channels going to react to consumers demanding increased amounts of control over their personal data? Entire business models around data and targeted ads are at risk of becoming obsolete as new regulations are drafted at every level of government.

What are you known for at work?

For being the tall Canadian guy who (hopefully) gets a laugh or two out of people every once in a while.

Proudest professional moment so far?

Taking the plunge and moving from Toronto to LA to join a new agency. It wasn't easy, but it's worked out better than I could have possibly expected.

Who inspires you?

My wife Sam inspires me to be the best possible version of myself every day.

What is number 1 on your bucket list?

Visit all 50 states of this beautiful country! So far, I've been to 20 states and DC.

Quick-fire questions:

Talk or text? Talk

Netflix or night out? Netflix

Pineapple on pizza? Nope!

Shower night before or morning?  Morning

Movies or music? Music

Space exploration or deep-sea exploration? Space

Is a hot dog a sandwich? Yup!

Cilantro – yes or no? Yes, yes, 1000 times yes.

Never stop talking or never speak again? Never speak again