Mindshare claims multiple wins at MediaPost’s Creative Media Awards

#TeamMindshare is already on a winning streak for 2020! This week, Mindshare won three awards at MediaPost’s Creative Media Awards, which celebrates the creativity behind buying, planning, and strategy in the media industry.

Our USA team won in the Native Marketing and Print categories for Dove’s Project #ShowUs. The campaign aims to shatter stereotypes by reshaping stock imagery to redefine beauty. 70% of women say they don’t feel represented in the images they see daily. Dove created the world’s largest stock photo collection of over 5,000 images, created by women and non-binary individuals.

The mission to better represent women in media came to life through a ground-breaking partnership with Hearst. Magazines took unprecedent steps, committing to replace photoshoots with Project #ShowUs images, highlighting stories of the women in the collection, and showing the importance of self-expression through unique images.

Mindshare Canada also won in the Media Plan category for Dove’s Men+Care #TakeTheTime campaign, which drove the conversation about parental leave after new legislation was passed in the country.

See the full list of winners from MediaPost’s Creative Media Awards.