28th April 2020
Mindshare in the News
This week's updates include the latest Mindshare Unplugged feature, NCM Media Young Lions competition shortlists, latest POV on media buying during COVID-19 and more.
#TeamMindshare shortlisted for NCM Young Lions Competition
We're thrilled to announce that two Mindshare teams have been shortlisted in the nationwide search for top talent to represent USA at the global Cannes Lions festival next year. Huge congratulations to Ann Kelsey and Megan Dacey (Producer and Account Manager, respectively for Content+), and Megan Fowler and Megan Bradley (Senior Associates, Strategic Planning).
Read more about their ideas and submission
Latest in media buying during COVID-19
For the past month and a half, the TV industry has been grappling with the fallout from the Covid-19 pandemic, which has halted Hollywood production, canceled almost all live sports and will cause an estimated $10 billion ad revenue loss in the first half of 2020. Gibbs Hajun, Total Investment Lead, Mindshare USA, talks to Adweek.
Excerpt: Overall, “everybody is being far more creative than we ever have been in terms of looking for solutions, finding solutions, trying to push things out, and be more adaptable because of what’s going on,” said Mindshare’s Haljun. “And I think this could be a great way to change the business a little bit and evolve for the better. Where it’s not about saying ‘No,’ it’s about saying, ‘Hey, let me see what I can do.’"
This Week's POV
Facebook has taken a 9.99% stake in Jio Platforms, the digital technology arm of Indian conglomerate Reliance Industries and owner of India’s largest mobile network operator Reliance Jio, for $5.7bn.
Updated Retail Outlook
When 2019 ended, we asked retail industry experts for their 2020 predictions. At the time, they cited innovations like retailer media networks, voice shopping and data portability. This is an updated POV on new predictions for 2020, including increased contactless delivery and changing fulfillment models. Jeff Malmad, Executive Director, Shop+ Lead, Mindshare USA provides his thoughts to Adweek.
Excerpt: According to figures from Jeff Malmad, executive director of media agency Mindshare’s Shop+, online grocery saw five years of trial and adoption in four weeks. “The retail shopping experience based on the area of the country you live in can be surreal, so the adoption and deployment of what grocery retailers are doing now with online pickup and delivery is critical not just for the consumer experience, but how well those brands will be perceived when we come out of this pandemic,” he said. “Moving forward, this is a retail category that in many ways has changed for the long term.
New work from John Deere
John Deere launched a new brand anthem, called “We Run Together.” The Mindshare team’s work ensured that the comms strategy would translate to media, and they moved at lightning speed to get the buys implemented across TV, radio, and online video.
In case you missed it
Meet Becky Bailey from Los Angeles. She's a Senior Associate on the Digital Investment team. She tells us why her mom inspires her, new work, best advice and much more. Read her Mindshare Unplugged story.
Media and marketing interest in the NFL Draft. Gibbs Haljun talks to Front Office Sports about how the virtual NFL Draft turned into a major advertising event: “It’s an opportunity to be a part of something bigger for a lot of clients versus traditional NFL game sponsorships.”
Weekly COVID-19 research from Canada. Media in Canada looked at Mindshare Canada's wave six, examining consumer behaviors, media consumption, and more.