16th June 2020
Mindshare in the News
This week's updates include latest award wins, Wave 11 of our COVID-19 insights and this week's POV.
Wave 11 COVID-19 insights
Amid multiple crises, racism looms largest and our latest study found that the majority of Americans believe brands should play an important role in combating racial inequality and injustice.
Excerpt: As important as the pandemic and economic downturn have been, riots/looting, the Black Lives Matter protests, and racial discrimination ranked as the three most urgent issues, according to Mindshare's latest report. Conversely, elections and voting, as well as the reopening of America, ranked as the last most pressing issues.
#TeamMindshare wins three Effie Awards
For work on Dove’s Project #ShowUs, Seventh Generation’s Challenging an Industry to #ComeClean, and Fiber One’s Work Done, in addition being shortlisted for work with American Family Insurance, and other Unilever personal care brands. The level of Effie wins will be announced later in the year. WPP was also named the most Effective Agency Holding Group for 2020, with Unilever named the most Effective Marketer.
This Week's POV
Snap held its 2020 Snap Partner Summit yesterday and announced a number of updates including new AR features, third-party app integrations and real-time information sources. Read the details and implications here.
In case you missed it
GroupM released their 2020 digital advertising brand safety playbook.
Mindshare Canada won the media business for Rogers, a leading telecommunications company in Canada. Read about it in Strategy-Online.