Mindshare Wins Campaign US’ Media Agency of the Year

Campaign US awarded Mindshare one of its highest honors for the second time in three years: Media Agency of the Year 

In Campaign US’ annual Agency of the Year awards, a jury of CMOs and other top brand marketers award the top agencies based on creative excellence, outstanding business performance, and more. This is the second time in three years that Mindshare has won the Media Agency of the Year award. 

Mindshare’s win comes on the heels of numerous other accolades, including winning MediaPost’s Media Agency of the Year Award (for the third time in four years). Most recently, the agency also had three of its offices from around the world place in the top 10 of the WARC’s Effective 100, recognizing the most effective media agencies—with the New York office taking the #2 spot. Mindshare also recently won big at the Microsoft Partner Awards, with several wins for the agency and GroupM, including Agency Partner of the Year for Mindshare Canada. 

Campaign profiled Mindshare in an article here, and honored the agency at an awards ceremony on March 23 in New York.  

Excerpt: Last year Mindshare USA also took the opportunity to refine its approach to seeking out and accepting clients. Now, before pursuing a pitch, the agency uses a set of established metrics to systematically assess whether a brand shares its values, represents diverse growth and more. Accountability is an important part of the process. Since 2021, the media agency has explicitly focused on determining how to drive results for its clients in the short term while also helping them understand and strive for actions that shape the world for the better over the long term. This approach has led to campaigns that have mitigated bias in data using AI, identified the social impact of online content on marginalized communities and built carbon emissions measurements into media plans.