Mindshare's Shane McAndrew Named one of Business Insider's Top Ad Execs Leading the Way in Privacy

Congratulations to Mindshare's Shane McAndrew, Chief Data Strategy Officer, USA - he's been named to Business Insider's list of 21 ad executives leading the way in a privacy-centric world.

As the industry moves into a post-cookie future, marketers have an opportunity to reset the ecosystem with privacy at its core. Insider identified 21 advertising and marketing executives who are "at the forefront of navigating these changes, whether it's finding new ways of contextually targeting or building a new first-party database."

Shane brings more than 20 years of experience across digital, marketing, and ad technology, with a deep expertise in particular across addressable media, programmatic technology, and analytics. At Mindshare, he marries the science of data & analytics with media creativity to drive good growth for clients.

Here's what Insider had to say about Shane:

"McAndrew leads a team of nearly 200 data analysts that helps advertisers like Nike and Ford prepare for data privacy, identity, and the cookieless future.

He built a multi-touch attribution tool that helps clients see which marketing channels led people to purchase, and a new way to test incrementality, which gauges people's propensity to buy products after seeing ads.

The former Merkle exec has also been helping clients collect IDs and working with adtech companies like Liveramp, Neustar, and Experian that pitch cookie alternatives to advertisers.

His team helps clients with ways to acquire first-party data, ensures that the data complies with regulations, and has consistent global processes and language for people to opt-in and consent."

Shane was also honored alongside GroupM's Krystal Olivieri, Global Chief Innovation Officer. Krystal was honored in part for her work on GroupM's Data Ethics Compass, launched in partnership with Unilever and Mindshare. You can see Insider's full list here.