New work: U.S. Marine Corps and Halo

Paramount+ has launched a new TV show, "Halo: The Series", with the U.S. Marine Corps as the premier sponsor. The long-awaited live-action series expands the universe of one of the most popular video game series for the past 20 years.

Since the game’s inception, the Marines have been ingrained into the lore as the premier fighting force of the United Nations Space Command in a futuristic world where humans fight threats from alien species in space and on other planets. Mindshare led the strategy development, partner negotiations, and more for this work, in partnership with Wunderman Thompson.

Sponsorship of this TV series is the culmination the U.S. Marines’ recent alignment in the Halo universe, which also included a branded experience on Xbox during the release of the latest Halo Infinite game this past December, as well as the exclusive military sponsor of the Halo Championship Series esports tournament throughout 2022.

For more details on the partnership, read the full press release here.