Provocation in the News

In our latest news, we discuss our new Good Growth proposition, the future of identity, data attribution and more.

---

The Era of Good Growth

Mindshare formally announced our new Good Growth brand proposition to the marketplace, along with some senior appointments in capabilities to support this work. Adam Gerhart, our Global CEO at Mindshare spoke with Campaign on the initiative:

“Mindshare has always been, and always will be, about driving growth for our clients. Delivering Good Growth in the platform age is about how well you harness platforms, their ecosystems and their impact – for both business and good. It requires a new and more holistic understanding of people, through the marriage of empathy and accuracy in solutions, to ensure brands deliver value to their consumers which is aligned with their own values at the same time – for enduring and meaningful growth to everyone in the ecosystem.”

Read the full Campaign article here

As part of this series of appointments, Mindshare welcomed Kristina Palmer Shedd, our new Global Chief People Officer. Read more about her in MediaPost.  

---

Mythbusting the Digital Ecosystem

Shane McAndrew, our Global Chief Data Strategy Officer, spoke on a panel hosted by Neustar called "Mythbusting the Digital Ecosystem," discussing the future of identity.

---

Mindshare's New Tool: Retina

Our Strategy & Analytics team developed a digital attribution solution called Retina, which translates raw data into a depiction of a consumer’s journey and its value, with data from sources like ADH, DDA and DCM.

Watch the explanation video here

---

This Week's POV

Alphabet, Amazon, Apple, Facebook and Twitter all released their latest quarterly earnings. Read some of the key highlights. 

Twitter began testing a new ecommerce feature, a Shop Module, that allows users to shop directly from business profiles. Read the details and implications here. 

---

In case you missed it

GroupM announced Brendan Moorcroft as the new CEO of Choreograph, WPP’s global data products and technology company operated by GroupM. 

Adweek interviewed Mark Read on how WPP shifted during COVID.