31st August 2021
Provocation in the News
In our latest news we share insights on advertising in women’s sports and dark data, and recent award wins.
Let's Talk Marketing
Mindshare’s Ikechi Okoronkwo, Head of Business Intelligence & Analytics, was a special guest on CIO East Africa’s podcast, Let’s Talk Marketing, discussing dark data and how it can benefit organizations.
How a women’s basketball vertical convinced the WNBA to fund its foray into print
Thoughts from Mindshare’s Kristi Wagner, Director, Content+, were featured in Digiday on the growth of advertiser interest in women’s sports. The story dives into the basketball publication, WSLAM, and its new partnership with the WNBA.
Excerpt: Kristi Wagner, director of Content+ at media agency Mindshare, said she is seeing a shift in interest from brands in women’s sports. “I would not say it’s as if a switch has flipped and the space is getting flooded with investment, but the interest is noticeably growing,” she said. Her team is in discussion with multiple brands about the landscape of female sports and the opportunities that exist within it.
Seramount's Inclusion Index
GroupM made Seramount’s (formerly Working Mother Media) Inclusion Index and their list of 2021 Best Companies for Multicultural Women. The 2021 Best Companies for Multicultural Women competition honors companies that create and use best practices in hiring, retaining, and promoting multicultural women in the U.S. And the Inclusion Index measures which organizations are using established DE&I best practices to create inclusive workplaces.
This Week's POV
-- TikTok is expanding its partnership with Shopify allowing merchants to add Shopping tabs and to create storefronts on their profiles. Read the details and implications.
