20th September 2021
Provocation in the News
In our latest news we share employee spotlights, insights on sustainability, and Wave 21 of Mindshare’s ongoing COVID research.
Wave 21: Americans Sustain Higher Levels Of Post-Pandemic Media Usage
MediaPost highlighted Wave 21 of Mindshare’s ongoing COVID research in a recent article, focusing on the increase in media consumption habits.
Excerpt: “The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last year, according to findings of Mindshare's ongoing COVID-19 tracking study.”
Read more insights on Mindshare’s recent Wave 21 research here.
Marketers Want Eco-friendly Ad Agencies
Mindshare’s Oliver Joyce, Global Chief Transformation Officer, shared thoughts with Business Insider on how ad agencies are focusing more on sustainability for clients.
Excerpt: “ Big advertisers have begun pushing for their ad agencies to be environmentally friendly, opening a new front in the battle for billions in ad spending. Oliver Joyce, global chief transformation officer at WPP agency Mindshare, said this factor has become decisive in who wins big accounts as advertisers try to determine which agencies are the most eco-friendly.”
5 Minutes With Mindy Mizrahi
We took 5 minutes with Mindshare's Mindy Mizrahi, Managing Director, to hear her advice on working in our new normal, her biggest career learning and how she stays inspired.
Excerpt: "Biggest learning from your career? Sometimes it’s worth it to just go with the flow, listen to your team, listen to your manager. New opportunities and experiences open up at the most unexpected times, and being open to listening and trying new things is always in the end a great thing, even when it comes with challenges."
The Power of Good Growth
Mindshare’s Nilufar Fowler, Global Chief Growth Officer, and GroupM’s Christian Juhl, Global CEO, the power of Good Growth, how brands can grow faster and intentional media choices.
The Intersection of Marketing Law and Intellectual Property
Mindshare’s Brian DeCicco, Executive Director, Customer Strategy, spoke at the ANA's Intersection of Marketing Law and Intellectual Property event, where he talked about data ethics and presented the Data Ethics Compass.
Trust & Joy: Making Privacy Matter to Real People
Mindshare’s Stephanie Gaynor, Managing Director, Customer Strategy, spoke at an Advertising Week event on privacy and what it means to consumers, where she also discussed data ethics and the Data Ethics Compass.
This Week's POV
-- Facebook announced that it is introducing new ways for businesses to deliver personalized experiences without resorting to targeted advertising. The introduction of these new features comes out of sweeping changes in the industry following Apple’s new privacy features that reduce the ability to track consumers. Read the details and implications.
