Rachel Lowenstein Named to AdAge’s 40 Under 40 List

Mindshare’s global head of inclusive innovation was named one of AdAge’s 2023 40 Under 40 honorees for fostering neurodiversity through the agency’s work.  

As an autistic woman helping reshape how marketers and the world see autism, Rachel Lowenstein has brought a new ad industry focus to neurodiversity.

This year, Lowenstein, 33, global head of inclusive innovation at WPP’s Mindshare, spearheaded #AutisticOutLoud, an advocacy campaign with Getty Images and Hiki, a neurodiversity-centric friendship and dating app targeted to people with autism. The effort, launched at Cannes, combats stereotypes with self-portraits of autistic creators representing themselves. The portraits live on the Getty Disability Collection and Unsplash for public use, with Google’s Neu Project and IBM’s Weather Company among the partners using them.

She also led the development of the Impact Index, an industry-first human safety tool, with Tyson Foods, which examines the human impact of online content on minority communities, enabling marketers to optimize their spending away from harmful or hateful content and toward media with positive impact.

Read the full article at AdAge.com.