Wave 10: Focus on the economy & public safety

Now in Wave 10, Mindshare's POOL survey continues to examines how COVID-19 is affecting Americans' lives and the impact on media consumption and behaviors. 

Wave 10 (w/c May 29) has four key insights

• Sentiment remains negative overall as Americans went into the holiday weekend, but as the country continues to ease stay-at-home restrictions both frustration and anxiety are rising. Most are concerned about the state of our economy and the broader effects of COVID-19, but they’re a rising unease about screen time for themselves and their kids.

• Screen time continues to be more than before COVID-19, and going online, streaming, and using phones have seen a boost over the last few waves. Similarly, spending time with news content has increased following its dip.

• Over the holiday weekend, Americans planned to use the time off to cook/grill at home, spend time outdoors or work in the garden, and they expected to attend a gathering virtually rather than one in person. This aligns with the overall behavior trends Americans have been taking part in over the course of the pandemic. As stay at home orders become lifted and non-essential businesses re-open, Americans evaluate what activities are low or high risk. 

• Americans are likely to continue to have increased awareness of their hygiene and health behaviors post-pandemic. Additionally, they believe they’ll have a heightened awareness of their spending patterns, from saving more to being conscious of their spending to shopping locally. 

More stats and data: