Spain was going through a challenging time with energy prices soaring to historical highs and Endesa, Spain's leading energy company, was perceived as part of that issue.
Concerns about saving money surged, with 70% of Endesa customers expressing worries about rising electricity prices and actively seeking alternatives to cut costs. In the face of this crisis, Endesa stepped forward with a solution with ‘Everything Counts’. This ground-breaking creative idea transformed Endesa’s advertising into low energy consumption formats, tailored specifically to the devices on which they were consumed. The resulting savings were passed on to households across the nation, effectively reducing their energy bills.
Results