Cannes Chats and Happenings 2024

Cannes Lions International Festival of Creativity is the place to get inspired. Through the lens of winning work, we've put together key marketing themes to fuel creativity, inspiration, innovation, and Good Growth.

And you'll find out what people were talking about on La Croisette, on yachts, in the Palais and over their rosé this year. This is a timely overview of talking points from the festival.

Fun for Fun's Sake

Humour made a comeback at Cannes Lions last year. And this year, it’s levelled up and gone full belly laugh; from wiping out Valentine’s Day with doubtful science to saying sorry for slurping!

Community Multiplier

Communities passionate about music, gaming and sports are the stars of this high-growth trend, allowing brands into their territory in return for brilliant fan access and experiences.

Brand Bravery

Purpose-led work is always a winner, but this year it’s laser-focused as brands take courage and tackle our most divisive issues.

Read Mindshare's 2024 Cannes Lions Chats and Happenings wrap-up