Mindshare took home 40 Lions awards, including 5 x Grand Prix, 8 x Gold, 9 x Silver and 18 x Bronze at Cannes Lions this year, across a wider more diverse range of categories than ever before! These wins are a testament to our ambition to accelerate Good Growth for our clients by being the best solutions consultants possible.

Congratulations to all our dedicated teams, fantastic clients, and amazing partners who helped make this happen.

Here’s a snapshot of some of our wins:

Grand Prix in Glass Lions for Unilever Vaseline's Transition lotion by Ogilvy Singapore and Mindshare Thailand. A Grand Prix in Creative Strategy for KPN's A Piece of Me by Mindshare Netherlands and Dentsu Creative. Gold in Digital Craft Lions for Deutsche Telekom’s Without Consent – Share a Message from Ella. Also, Dove won 13 awards for 6 different campaigns, in 7 categories by Mindshare and Ogilvy in multiple markets – this truly highlights Dove is a brand leading the agenda on diversity and purpose in multiple ways.

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Full list of winners & shortlists

Transition Body Lotion, Vaseline, Unilever

Mindshare Thailand in collaboration with Ogilvy Singapore

A Piece of Me, KPN

Mindshare Netherlands in collaboration with Dentsu

Without Consent – A message for Ella, Deutsche Telekom

Mindshare Germany in collaboration with adam&eve Berlin & emetriq

Gold: Digital Craft, AI Storytelling
Gold: PR, Social Behaviour & Cultural Insight,
Bronze: Creative Strategy, Brave Brands
Bronze: PR, Corporate Purpose & Social Responsibility
Shortlist: Creative Strategy, Corporate Purpose & Social Responsibility
Shortlist: Digital Craft, Personalised Storytelling & Experience
Shortlist: Media, Use of Social Platforms
Shortlist: PR, Social Engagement
Shortlist: Social & Influencer, Audience Targeting/Engagement Strategies
Shortlist: Social & Influencer, Social Purpose

Find Your Summer, Magnum

Mindshare UK in collaboration with Lola MullenLowe, Spain

Grand Prix Campaign x 3: Outdoor
Gold Campaign: Print & Publishing, Consumer Goods
Gold: Outdoor, Interactive/Dynamic Digital Screens
Silver: Film Craft, Cinematography
Bronze: Film, Social Behaviour & Cultural Insight
Bronze: Industry Craft, Photography: Outdoor
Bronze: Outdoor, Consumer Goods
Shortlist: Outdoor, Displays
Shortlist: Print & Publishing, Social Behaviour & Cultural Insight

#TURNYOURBACK, Dove

Mindshare in collaboration with David & Ogilvy

Gold: Creative Effectiveness

The Cost of Beauty, Dove

Mindshare UK in collaboration with Ogilvy

Silver: Creative Strategy, Brand Strategy
Silver: PR, Corporate Purpose & Social Responsibility
Bronze: Creative Strategy, Consumer Goods
Bronze: Media, Media Planning
Bronze: PR, Brand Voice & Strategic Storytelling
Shortlist: Creative Strategy, Audience Insight
Shortlist: Media, Use of Screens & Audio Visual Platforms
Shortlist: Media, Social Behaviour & Cultural Insight
Shortlist: Media, Corporate Purpose & Social Responsibility
Shortlist: PR, Consumer Goods
Shortlist: PR, Social Engagement

FitChix, Honest Eggs Co.

Mindshare Australia in collaboration with VML Australia and BCW Australia

Silver: Creative Strategy, Challenger Brand Strategy
Bronze: Brand Experience & Activation, Customer Acquisition & Retention
Bronze: Creative Effectiveness, Challenger Brand
Bronze: Creative Strategy, Market Disruption
Bronze: Health & Wellness, Brand Experience & Activation
Shortlist: Brand Experience & Activation, Consumer Goods
Shortlist: Brand Experience & Activation, Challenger Brand
Shortlist: Brand Experience & Activation, Market Disruption
Shortlist: Creative Effectiveness, Market Disruption
Shortlist: Health & Wellness, Creative Data
Shortlist: Health & Wellness, Use of Technology

Sorry For Slurping, Pot Noodle

Mindshare UK in collaboration with adam&eveDDB London

Silver: Audio & Radio, Consumer Goods
Bronze: Media, Audience Insights
Shortlist: Audio & Radio, Social Behaviour & Cultural Insight
Shortlist: Creative Data, Data-Driven Targeting
Shortlist: Social & Influencer, Audience Targeting/Engagement Strategies

Ford x Sydney Sweeney, Ford

Mindshare Detroit, USA in collaboration with Wieden + Kennedy New York

Bronze: Social & Influencer, Automotive
Shortlist: Social & Influencer, Creator, Influencer and Celebrity Partnerships
Shortlist: Social & Influencer, Innovative Use of Creators, Influencers or Celebrities

10 VS 10, Dove

Mindshare UK in collaboration with Ogilvy

Bronze: Print & Publishing, Corporate Purpose & Social Responsibility
Shortlist: Film, Consumer Goods
Shortlist: Film, Corporate Purpose & Social Responsibility
Shortlist: Outdoor, Corporate Purpose & Social Responsibility
Shortlist: Print & Publishing, Social Behaviour & Cultural Insight

Toxic Influence, Dove

Mindshare USA in collaboration with Ogilvy

Bronze: Creative Effectiveness, Consumer Goods

The Unmentionables - Cleanipedia, Unilever

Mindshare UK in collaboration with MullenLowe UK

Bronze: Outdoor, Standard Sites

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Shortlisted campaigns

#KeepHerConfident, Dove – Mindshare New York, USA & Ogilvy London

• Entertainment Lions for Sport, Social Behaviour & Cultural Insight
• Media, Audience Insights
• Media, Media Insights & Strategy

Dove X Crown Act #Blackhairisprofessional – Mindshare New York, USA & Ogilvy New York

• Media, Media Insights & Strategy

Every Story Starts With a Yes, Lufthansa – Mindshare Germany & Serviceplan Germany

• Film, Travel, Leisure, Retail, Restaurants & Fast Food Chains

Guess Who Won, Persil – Mindshare UK & Lola Mullen Madrid

• Print & Publishing, Social Behaviour & Cultural Insight
• Cricket - Outdoor, Consumer Goods
• Football - Outdoor, Consumer Goods
• Tennis - Outdoor, Consumer Goods

Ice Cream, Dove – Mindshare UK & Ogilvy London and Sydney

• Industry Craft, Photography: Outdoor

Hellmann’s Mayo Cat, Hellmann’s – Mindshare New York, USA & VML New York

• Media, Use of Humour

KFC 'We Heard You, KFC – Mindshare UK and Mother

• Film, Use of Humour
• Social & Influencer, Co-Creation & User Generated Content

Mayo McHack, Hellmann’s – Mindshare UK & Edelman London

• Outdoor, Single Market Campaign

Skins for Skin,  Vaseline  - Mindshare Thailand & Ogilvy Singapore

• Social & Influencer, Innovative Use of Creators, Influencers or Celebrities.
• Brand Experience & Activation, Sponsorship & Brand Partnership

The Face of 10, Dove - Mindshare New York, USA & Ogilvy / David London

• Health & Wellness, Social & Influencer
• Social & Influencer, Creator, Influencer and Celebrity Partnerships
• Social & Influencer, Social Purpose
• Health & Wellness, Brand Experience & Activation
• Health & Wellness, Healthcare Product Innovation

The Support Belt, Ford – Mindshare Detroit, USA & VML Detroit

• Health & Wellness, Brand-Led Education & Awareness

Tina Fey books whoever she wants to be, Booking.com – Mindshare New York, USA & Zulzu Alpha Kilo New York

• Film Craft, Script

Visit Sweden (not Switzerland), Visit Sweden – Mindshare Sweden &  Forsman & Bodenfors

• Film, Travel, Leisure, Retail, Restaurants & Fast Food Chains
• PR, Travel, Leisure, Retail, Restaurants & Fast Food Chains