Weekly Prompt: Instagram's multi-audio Reels and other news

Instagram introduces multiple audio track feature for Reels

Instagram has launched a new feature allowing users to add multiple audio tracks to their Reels, enhancing creative possibilities. Users can now include up to 20 tracks in a single Reel, enabling varied soundtrack elements to overlap or merge to fit different phases of their clips.

The feature provides greater creative freedom by allowing users to align audio with text, stickers, and clips while editing within Instagram, creating unique audio mixes. These custom mixes can be saved and reused by fans.

Users can play DJ by layering tracks, making abrupt transitions, or blending old and new versions of songs to reflect time passing. The feature is expected to inspire new audio trends on the platform.

Additionally, other users can utilize the audio mixes created, with access to a full listing of the tracks added. This feature joins a series of recent updates on Instagram, including AI labels, a new 'prompts' feature, 'reveal' stickers, chatbot versions of creators, and unskippable ads.

Sources: Mashable, Social Media Today, The Verge

Additional prompts

Spotify has expanded its AI DJ feature to include a Spanish-speaking version, marking the first time it is available in a language other than English. The new Spanish AI DJ, based on Spotify senior music editor Olivia "Livi" Quiroz Roa from Mexico City, follows the original AI DJ "X," which was modelled after Spotify employee Xavier "X" Jernigan. Launched last year, the AI DJ acts as an audio guide, introducing personalized song selections with a realistic voice. This feature aims to enhance user engagement and increase music consumption on the app. Read more

TikTok has announced a new partnership with events platform Eventbrite which will enable both creators and fans to promote Eventbrite links in-stream. The integration will make it easier to include links to publicly listed events on Eventbrite, with the direct link highlighted within the TikTok clip. That’ll then enable viewers to tap through to the Eventbrite app or website to learn more and make a booking. Read more

YouTube is testing a new feature called Community Spaces, aiming to integrate more social platform elements by enabling channel fans to engage and interact through text posts. The new feature scheduled for rollout will be an extension of YouTube’s Community Posts, enabling creators to publish text updates in a dedicated stream. Read more

YouTube Music is enhancing song discovery with two new features: an AI-generated conversational radio and a Shazam-like tool for identifying songs by singing, humming, or playing parts of them. The AI radio, available to select Premium users in the U.S., lets users create custom stations based on their preferences. These features are similar to AI playlist tools from Spotify, Amazon Music, and now Deezer. Read more