Weekly Prompt: Instagram's vertical profile grid and more

Instagram tests vertical profile grid layout

Instagram is experimenting with a new profile grid display featuring vertical rectangular images instead of the traditional squares. This change is being tested on a limited number of accounts and aims to better align with the vertical nature of most modern content on the platform, including 4:3 photos and 9:16 videos.

Adam Mosseri, Instagram’s Chief, explained in an Instagram story that the original square grid was a legacy feature from when the platform only supported square images, a limitation removed in 2015. However, most of today's uploads are vertical, and forcing them into squares has become increasingly impractical.

The experimental layout mirrors Instagram’s current Reels tab, where videos already appear in a rectangular format. Some users have started noticing the test, which could significantly impact those who carefully curate their profiles around the square grid.

A spokesperson for Instagram said, "This is a limited test, and we’ll be listening to feedback from the community before rolling anything out further." Although the redesign remains in the testing phase, its potential to reshape profile aesthetics and user posting strategies is clear.

This move reflects Instagram's ongoing shift towards prioritising video content as user behaviour evolves. However, the change may not be welcomed by all, particularly those who have crafted their profiles around the current square format.

Sources: Social Media Today, The Verge

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