Weekly Prompt: TikToks are going OOP and other news

TikTok's new 'Out of Phone' program will take brand promotions beyond the mobile screen

TikTok is taking its advertising game to a new level with the launch of "Out of Phone," a program that extends TikTok content beyond smartphones and into the physical world. The initiative will allow brands to use TikTok content in real-world locations such as billboards, cinemas, restaurants and more.

Building on the success of a partnership with Redbox, which featured TikTok content on over 3,000 kiosks, TikTok has extended the approach with more media partners, to bring existing campaigns to an even broader range of places.

New partners include VEVO, the popular music video network; ReachTV, the major in-airport television network; Loop TV, a free streaming TV service for businesses; Raydiant, a brick-and-mortar experience platform; GSTV, a gas station ad company; Screenvision, a cinema advertising company; and billboard companies DIVE Billboards and Adomni.

The Out of Phone program has three key elements:

• Out of Phone: Billboard - running TikTok campaigns on physical billboards
• Out of Phone: Cinema - replicating the TikTok experience on cinema screens
• Out of Phone: Other Screens – spreading your TikToks across various venues such as bars, restaurants, airports, gas stations, and retail stores.

Dan Page, the global head of distribution at TikTok, said: "With Out of Phone, we're taking TikTok beyond the palm of our hands and into everyday life."

Sources:  AdAge, Social Media Today, TechCrunch, TikTok Newsroom, The Media Leader

Additional prompts

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Snapchat is also now allowing its content to be embedded into websites.  Having relied on people consuming content on its own app. Snapchat is now allowing websites to embed public content, including Lenses, Spotlight videos, Public Stories, and Public Profiles. Read more