Mindshare Wins at Festival of Media Global Awards

Winners of the Festival of Media Global Awards 2022 were announced yesterday, and Mindshare took home an impressive 19 trophies across 11 campaigns and 6 countries.  Additionally, Mindshare India was named the festival’s Agency of the Year for the second year in a row, an accolade for the agency with the best performance across different campaigns and categories.

At the awards ceremony: Mindshare China picked up a Gold, 2 Silvers and a Bronze award; Mindshare India won a Silver and 7 Bronze awards. Mindshare Sweden won a Gold and 2 Silvers; Mindshare UAE won a Silver, Mindshare USA won a Silver and Mindshare Vietnam scooped 2 Bronze awards.

Adam Gerhart, Mindshare’s Global CEO, said: ‘It's wonderful to see the recognition of our teams for their innovation and intentional work across a wide spectrum of categories. I am hugely proud of everyone, particularly the team in India, who have been named Agency of the Year for the second year in a row. These awards are also a testament to our clients who place their trust in us as their key growth partners, day-in, day-out, as together we strive to create work that challenges norms and pushes the boundaries of the industry.”

2022 Festival of Media Global Awards – Mindshare Win List:

Category	Award	Campaign/Agency	Market	Client
Agency of the Year	Grand Prix	Mindshare	India
Best Use of Talent	Gold	KFC: Colonel KI's Collector Cards	China	KFC
Best Communications Strategy	Gold	Discover the Originals	Sweden	Visit Sweden
Best Use of eSports and Gaming	Silver	KFC: Colonel KI's Collector Cards	China	KFC
Best Use of Traditional Media: Out of Home	Silver	Lincoln Nautilus: Lighting Up Guangzhou	China	Lincoln Nautilus
Best Use of Traditional Media: Print and Publishing	Silver	Dove #StopTheBeautyTest	India	Dove
Best Campaign for a Local Brand	Silver	Discover the Originals	Sweden	Visit Sweden
Best Distribution and Amplification of Content	Silver	Discover the Originals	Sweden	Visit Sweden
Brand Bravery Award	Silver	The Kitchen is for Everyone	UAE	Betty Crocker
Best Use of Digital Media: Mobile	Silver	Eggmented Reality	USA	Tyson
Best Branded Content	Bronze	KFC: Colonel KI's Collector Cards	China	KFC
Best Local Execution of a Global Brand	Bronze	Dove #StopTheBeautyTest	India	Dove
Best Use of Data & Insight Award	Bronze	Domex Disinfection Alert System	India	Domex
Brand Bravery Award	Bronze	Dove #StopTheBeautyTest	India	Dove
Impact Award	Bronze	Dove #StopTheBeautyTest	India	Dove
Inclusive Campaign of the Year	Bronze	Boost's #GameStaminaKa – A movement against Gender Norms in Cricket	India	Boost
Best Response Campaign	Bronze	Sunlight - Bringing colors back in West Bengal	India	Sunlight
Best Use of Technology	Bronze	Domex Disinfection Alert System	India	Domex
Best Use of Digital Media: Mobile	Bronze	Every Prayer Starts with a Clean Pair of Hands	Vietnam	Lifebuoy
Best Use of Real-time Marketing	Bronze	COVID-19 Hyper Alert System ft. Ministry of Health & 5K Message	Vietnam	Lifebuoy